What we do?
Sales and Marketing Alignment
WHY SALES AND MARKETING ALIGNMENT IS IMPORTANT?
Sales and Marketing Alignment is finding balance between your Sales and Marketing teams to add massive, measurable value to your bottom line. We ask the hard questions to put a line in the sand, so you can make highly informed decisions about the strategy and growth of your business.
HAVE YOUR HEARD THIS BEFORE?
How often when target wasn’t met do sales blame marketing, and vice versa?Research shows that 80% of South Africa company’s sales and marketing teams are disconnected. This leads to various excuses surrounding communication and leadership.
We have the solution
We guarantee a new insight into your company process and efficiency. Using our sales funnel methodology which was developed alongside a South African Data Analytics Center, we challenge your business to improve internally and future-proof your business.
THE IBA PROCESS
Our IBA consultant meets with your Managing Director, sales and marketing teams to analyse and explore the company culture and communication. Using the garnered information, we are able to provide you with a complete assessment report detailing the pipeline to improving your sales and marketing alignment, with clear strategies to getting more actionable leads.
The VisionIn the 21st century, Data is king.
His passion has always been to elevate peoples lives and businesses. Being part of the Sales and Marketing industry for over 20 years has allowed him to be able to guide salesman to be their best and marketers to understand the ever changing landscape. Now we putting this together to add real value to businesses and grow their bottom line. We start by gathering data.
We keep adding this data to our learning machines,using a data center in Johannesburg that is challenging this thinking. The insights have already been spectacular. For instance, getting a sales team to sit down with their boss to really understand their "comm structure" or the sales team that negotiated a cell phone allowance and sales increased by 20%. Or the culture conversion we assisted a company with that now have core values. But our favourite is the company that were marketing nationally in South Africa but 90% of sales were coming from Joburg, so a little tweak increased the quality and quantity of leads to the sales team.
The company is led by David Jacks.
David has been running businesses for over 20 years now. From Medical Supply companies to Vespa, David has seen the relationship between sales and marketing from many viewpoints.
The company is led by David Jacks.David has been running businesses for over 20 years now. From Medical Supply companies to Vespa, David has seen the relationship between sales and marketing from many viewpoints.
"There has always been frustrations in the interactions between our sales teams and the marketing teams" says David
With this need being identified, David set out to work out the best way that Sales and Marketing could align with the interest of growing the business and creating an environment that is not only enjoyable but brings the best out of people. How he did it was to first ask the hard questions. The questions that may or may not have been asked in the business before but never had the space to answer. David noticed "It is amazing to see what insights come out of the Assessment"
92% of companies say their Sales and Marketing are not aligned. 87% of sales and marketing teams have a negative view of each other. 78% of companies staff say they don't even know their companies vision.
- How aware are you?